Press Releases Archive
15 November 2011
Quadpack develops premium packs for ghd’s new Heat Protection haircare range
Contact details
Mariam Khan
Quadpack European press office
Summit Media Services
Tel: +34 93 265 4463
Email: summit_media@compuserve.com
Cosmetic packaging provider Quadpack has developed seven premium packs for the new styling range of leading haircare brand ghd. ghd Style features a number of essential styling products tailored with its new Heat Protection System, to create stunning looks without compromise.
In a year-long project, Quadpack sourced, developed and tested the packs for ghd’s Straight & Smooth Spray, Straight & Tame Cream, Curl Hold Spray, Root Lift Spray, Smooth & Finish Serum and Heat Protect Spray.
Ranging from lotion dispensers to fine mist pumps, each pack in the range has a custom designed spray angle to optimise the product’s efficacy. Colour-matched in ghd’s signature black, the products are differentiated by colour-coded shoulders. This allows easy identification in professional hair salons, where caps often become separated from the packs.
The project also marks Quadpack’s strategic push into the haircare sector. “We already have a stronghold on the skincare packaging market and earlier this year started our penetration into colour cosmetics. Now we are preparing to apply our expertise to a segment that currently does not have much access to sophisticated packaging and delivery systems. It is an exciting time for us,” said Quadpack CEO Tim Eaves.
The ghd Style range is designed to give heat protection as well as great styling support and finish. Its new Heat Protection System is made up of three key ingredients: a Heat Protection Polymer to provide protection from direct contact heat styling, a Heat Protection Conditioning Agent to provide protection from rapid moisture loss and a Heat Protection Enzyme to provide protection from UV-induced free radicals which can cause colour fade. The products work best with ghd stylers and brush range.
-ENDS-
Photo caption: Premium packaging for ghd’s Style range, developed by Quadpack.
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