COMPANY NEWS

The 2011 edition of Cosmoprof (18-21 March, Bologna, Italy) is set to be the most exciting to date for Quadpack. Our new, boutique-style stand (C55/D56) will invite visitors to experience our products first-hand. Unique, interactive displays will tempt you to pick up, touch, feel and admire our latest beauty packaging innovations. These will include new launches in glass, airless advances and a host of top brands proudly displayed in Quadpack containers.

"At these events, products tend to be locked away in display cabinets or briefly revealed by stand staff. We wanted to break the mould and let our guests get physical with our products," explains Quadpack marketing consultant Muriel Lesbros. "We're proud of what we do and our designs will be there for all the world to see, touch and feel – not jealously guarded in a store room. Visitors will be able to browse our product range as if they were in a luxury store."

Among the innovations on display will be Finger Touch, Yonwoo's latest airless container for the precise application of sensitive formulas. Finger Touch features a flexible, finger-shaped applicator and ergonomic actuator, making it easy to apply the product to the delicate eye area.

Cosmoprof will also be the launch pad for our new glass nail polish bottles. This complete range of bottles comes in a variety of shapes and sizes, with a screw-top neck to fit standard caps. Decoration options such as screen printing and matt finishes are available to conform to brand identities. As always, custom shapes can be developed to meet unique requirements.

Our stand will also showcase our latest brand developments, including Siquens's minimalist dual-wall jar and Italian organic range Hino, contained in Yonwoo Jumbo airless packs.

And don't forget: you can pick them all up, turn them around and discover their benefits for yourself!