New Atache packs

New Atache packs put science at the service of beauty

Quadpack has worked with Atache Scientific Cosmetic to develop a series of new packs for the rebranding of two key product families. The cosmetic company has chosen an attractive collection of Yonwoo airless bottles for the new image of its C VITAL range of anti-oxidant facial products. A Quadpack frosted jar was selected to repackage its Vital Age Retinol Wrinkle Attack pearls.

Atache Scientific Cosmetic strives to put science at the service of beauty. In the case of its exclusive antioxidant formula C VITAL, it developed a fresh new image that reflected the brand’s two key actions: neutralising the effects of free radicals and rejuvenating the skin using pure vitamin C.

The new packs needed to embody the dual qualities of technology and aesthetics. Yonwoo’s patented bottles fitted in perfectly with the corporate philosophy, offering airless technology, which protects the product from contamination, housed in an elegant range of packs.

Atache’s Vital Age Retinol Wrinkle Attack serum is now newly available in a larger jar containing 14 additional age-defying pearls. The frosted jar emulates the ‘soft focus’ effect the product works to produce on skin. It features a square shape, thick-walled plastic and a silver flush cap.

While both ranges are contained in standard packs, the effect is one of high perceived value. Much effort was dedicated to the decoration, with impressive results.