Quadpack introduces department store concept at Cosmoprof

Cosmoprof Worldwide Bologna, 9-12 March 2012, Hall 19, Stand C55-D56 & D61

Visitors to the Quadpack stand will enjoy the convenience and satisfaction of browsing in a cosmetics packaging department store. With counters for each leading brand, as well as one for Quadpack’s own ‘house brand’, the 128m2 stand is designed to allow delegates to see the latest trends in skincare and colour cosmetics packaging & gifting.

The Yonwoo counter will headline ‘Paper Blow’, an eco-friendly airless pack that conforms to the four Rs, according to the company’s earth-friendly philosophy: Refill, Reuse, Reduce, Recycle. Paper Blow features an overcap and outer bottle made of recycled PCR cardboard. These are fitted around a tube-like PE pouch attached to an airless pump with a ring neck for easy filling. No secondary packaging is necessary, reducing the overall materials used. Paper Blow is refillable and offers excellent decoration options for stunning results.

The Brivaplast counter will show Artist line, a range of make-up brushes that combines the performance of professional brushes with Brivaplast’s special bi-injected wiper. This patented technology ensures perfect dosage, avoids overflow and allows effortless closure after use.

The Apollo counter will see the official European unveiling of the Apollo Oil pump. The design is engineered for no leaks and no drips. It prevents leakage by uniquely using components that counter the effects of oil migration. The elongated nozzle is angled to prevent the oil from dripping. This makes the pump ideal for face serums, baby oils, hair serums, massage oils and sun protection products.

The Spirit counter will show promotional gift items that help boost the performance of beauty products. Visitors can get a preview of upcoming trends in cosmetic bags, vanity bags, tote bags, laptop cases, clutch bags and make-up brush bags.

The Quadpack counter will show Quadpack’s own ranges, including its popular glass collections for nail polish, make-up and skincare products.

Branded packs on display will include Payot’s Intense Multivitamin Radiance Serum dropper, Boots 17 Peep Show mascara and supermodel Miranda Kerr’s new KORA range, contained in Yonwoo packs.

“Quadpack is effectively a high end department store for cosmetics packaging,” said Quadpack CEO Tim Eaves. “We offer the leading designer brands in one place, as well as our own trusted house brand and all the accessories you need to help beauty products perform. Our staff are knowledgeable, friendly and technically savvy and our offices are located near our customers in 12 countries worldwide. Our stand at Cosmoprof reflects this concept and is designed to ensure delegates have a pleasant experience during their visit.”

-ENDS-

Editors’ notes
Quadpack has exclusive distribution agreements with Yonwoo, Brivaplast and Apollo. Spirit is a Quadpack company.