Quadpack spearheads make-up trends at Make Up in Paris

Make Up in Paris, 21-22 June 2012, Paris, France, Stand 120-319

International cosmetics packaging provider Quadpack is known for bringing new trends and skin care expertise to the colour cosmetics market. This will be in evidence on its stand at Make Up in Paris, where two exciting new packs will be revealed: Yonwoo’s Well Pump for Nail Polish Remover and an exclusive mock-up of the conceptual LED Make-Up Compact.

The patented Well Pump is constructed of materials especially designed to be compatible with aggressive nail polish remover formulas. Its disc actuator enables single-handed usage, dispensing the liquid directly onto a cotton wool pad. A one-way valve prevents seep-back by retaining the product in the valve, to prevent contamination. The same valve also allows all product to be used without waste.

The Well Pump is available in two shapes: an attractive, flush, cylindrical bottle with a small footprint and a wider, shorter bottle that sits more prominently on a shelf. The flush bottle is available in 150ml and the wider bottle comes in 150, 200 and 300ml sizes. Both feature the same easy-to-use flip-top cap, which allows the bottle to be opened with one hand.

Visitors to the Quadpack stand will also enjoy an exclusive preview of a new concept in colour cosmetics. The LED Make-Up Compact spearheads a trend that uses Light Emitting Diode technology for a pack that is practical, original and very cool.

Still on the drawing board, the mock-up will show one of the many ways the compact may work. A soft touch button on the cap switches on the LED lighting, to reveal the interior of the compact. A hidden logo or message can be incorporated, guaranteed to wow consumers. Once opened, the cool white LED provides directional lightning for precise make-up application, without harsh reflection, glare or shadow.

“These products are characteristic of the value that Quadpack adds to the colour cosmetics sector,” said Quadpack CEO Tim Eaves. “Our experience in skin care allows us to apply new thinking to make-up packaging and the Yonwoo Well Pump is a case in point. With a few material adjustments, this lotion pack has been perfectly repurposed for nail polish removal, bringing to market a differentiated delivery system that is at once practical and comfortable to use. The Compact concept, on the other hand, is typical of our R&D efforts to find practical applications for emerging trends. It is packs like these that give beauty brands a competitive edge in a crowded marketplace.”

-ENDS-