The LED Make-Up Compact: a new concept in colour cosmetics

International cosmetics packaging provider Quadpack has started trialling a new make-up concept that transforms the consumer’s experience of an everyday product. The LED Make-Up Compact spearheads a trend that uses Light Emitting Diode technology for a pack that is practical, original and very cool.

Still on the drawing board, the LED Make-Up Compact features directional lighting to help consumers apply the product anywhere, no matter how dark the surroundings. Cool white light provides no harsh reflections, glare or shadows, making the experience of the product more sympathetic than when using the bright, unforgiving light of the average powder room.

The LED Make-Up Compact also hooks into the touch technology trend, along with smart phones, iPads and other touch-activated devices. The LED light is intuitively switched on by pressing a soft touch button on the lid.

Over the next few months, Quadpack will explore the host of options open to brand owners, to surprise and engage their target audience. Built-in lighting offers endless possibilities. For example, once switched on, a hidden logo or message could be incorporated in the interior, guaranteed to wow consumers.

The energy-efficient technology has low power requirements, is mercury free and avoids heat build up. Devices with LED lighting can be simply recharged at home, in the office or in the car using a USB cable.

Plans to develop the concept are pending market reaction during the trial phase.

-ENDS-

Notes
As this product is currently only conceptual, no high-res images are available at this time.