COMPANY NEWS

"Mature, dedicated, with a healthy growth curve" were the main conclusions of Quadpack’s recent market study of the New Zealand beauty industry. The study precedes Quadpack targeted campaign to promote its solutions in the region, starting with the NZBeauty EXPO in Auckland on 2-3 July.

"Our research shows there is a large, established base of cosmetics companies with busy R&D operations," says Australian business unit director Jason Smith. "What we also found from speaking with these companies is that they lack access to innovative packaging solutions. We hope to be able to offer them exactly that, as we kick off our campaign at NZBeauty."

Quadpack will show a wide range of packaging innovations for skincare, haircare and colour cosmetics on its stand no. 176 including Yonwoo’s latest airless dispenser Finger Touch, Apollo’s cutting-edge foamers and our easy-fill double tubes for dual treatments. Quadpack’s own glass range of jars and nail polish bottles will also be on show.

Long-term plans include establishing a local base in the territory. "We are able to offer valuable guidance in terms of new dispensing solutions, decoration options, advanced formula protection and more. Our message to the region is that there is more to packaging than the standard assortment currently on offer. Our packaging solutions are custom-designed to help protect, preserve and promote their brand," concludes Jason.